OUR STORY

It all started with a casual walk down the nutrition bar aisle of our local grocery store. We found that it lacked something…NUTRITION!

What Do We Mean?

Healthy Snack Bars
The all-natural snack bars made with whole food ingredients were just that, “snack” bars. They contained all natural whole food ingredients, but lacked nutrient density.They were low in protein, high in sugar, couldn't support our active fit lifestyle, and left us starving!
Healthy Ingredients
LOW PROTEIN,
HIGH SUGAR, AND LEAVES YOU STARVING

The protein bars were another issue. Sure they all had ample amounts of protein, but they were all just “protein candy bars”. You know what we’re talking about… chocolate covered birthday cake blah blah blah flavors made with a bunch of sugar and/or sugar alcohols (yuck!), nasty ingredients, over processed protein, and they too still left us starving!
High Protein
GARBAGE INGREDIENTS and YOU'RE STILL STARVING
We knew that consumers were literally STARVING for a bar that not only provided an abundance of nutrients but also actually satisfied their hunger.

With everyone living busier and more active lifestyles these days, we knew there had to be a better, more nutritious, more satisfying on-the-go meal replacement solution.