To flavor and sweeten the protein, we also kept it simple. Instead of using creamers, emulsifiers, gums, sugar alcohols, stevia, and other cheap sweeteners…we simply added raw ground vanilla bean from Madagascar to our flavoring for our Madagascar Vanilla flavor and organic cocoa for our Mackinac Island Fudge flavor.
We bring the flavor to life by exclusively using only the purest and most potent monk fruit extract to add that clean and natural sweetness without any excess calories or sugar.
We also chose to fill our containers with more product than our competitors.
Instead of putting the majority of our budget into marketing, we put the majority of our budget into the product itself, putting people before profits.